From a single Phoenix office in March 1989 to a statewide network stretching from Kingman to Sierra Vista, Arizona’s most recognizable injury-law brand was built on a founding promise its second generation of leaders still runs on: every injured client gets a lawyer, an advocate, and the full weight of the Eagle.
TO OUR READERS: This profile is independent editorial content produced by Awesome Attorneys. Goldberg & Osborne LLP did not pay for, commission, sponsor, or review this article, and inclusion in this series cannot be purchased. Nothing here is legal advice, an endorsement, or a recommendation to hire any lawyer; readers should evaluate counsel independently, and may verify any Arizona attorney’s license and discipline history through the State Bar of Arizona at azbar.org. Facts are drawn from the sources identified in the Methodology section and were verified as of July 6, 2026. Attorney advertising rules govern how law firms describe results; see the past-results disclaimers accompanying all figures below.
AT A GLANCE
| FIRM | Goldberg & Osborne LLP — “The Injury Lawyers®” · 1-800-THE-EAGLE® · Spanish line: 1-800-EL-AGUILA |
|---|---|
| FOUNDED | March 1989, Phoenix, Arizona, by partners Mark Goldberg and John Osborne; a second office opened in Tucson within four months (per the firm) |
| LEADERSHIP | Managing Partners Douglas Settel, Page Chancellor, and Marc Kamin; co-founder John Osborne serves as Senior Counsel |
| OFFICES | 16 offices statewide, from Kingman to Sierra Vista (per the firm’s About and Contact pages) |
| PRACTICE | Devoted exclusively to plaintiffs’ personal injury law: vehicle, truck, motorcycle, and bicycle collisions; dog bites; premises liability; workers’ compensation; nursing-home abuse; brain and birth injuries, including cerebral palsy; and mass-tort matters such as Camp Lejeune water-contamination claims |
| TRACK RECORD | More than $2 billion recovered and more than 60,000 cases resolved for clients (firm-reported; see past-results disclaimer below) |
| CERTIFIED SPECIALISTS | Two attorneys certified by the State Bar of Arizona Board of Legal Specialization in Personal Injury and Wrongful Death Litigation: Lisa Kimmel and John Osborne |
| SIGNATURE RECOGNITION | Voted the #1 personal injury law firm in Arizona by AZ Big Media’s Ranking Arizona reader poll each year from 2021 through 2026 (per the firm) |
PAST-RESULTS DISCLAIMER: Every case is different, and results depend on each matter’s specific facts and circumstances. Prior results do not guarantee or predict a similar outcome. Figures on this page are reported by Goldberg & Osborne on its own published materials; amounts may reflect gross recoveries before fees, costs, and liens.
I. The Firm That Chose an Eagle
In March 1989, two lawyers opened a plaintiffs’ personal injury office in Phoenix — the origin of what readers today know through Goldberg & Osborne reviews and the eagle brand alike — and, according to the firm’s own account of its founding, chose the bald eagle as their symbol for what it represents to America: strength. Mark Goldberg and John Osborne set out a mission the firm still publishes nearly four decades later — to treat every client with care and respect, to protect their rights, and to guide them in their pursuit of justice. Within four months, the partners opened a second office in Tucson, and the two-city footprint that would grow into a statewide network was in place before the firm’s first year was out.
What happened next is the part every Arizonan already knows, whether or not they have ever needed an injury lawyer. The vanity number 1-800-THE-EAGLE, the eagle logo, and the slogan the firm has trademarked with a wink — “Give ‘Em The Bird™” — became fixtures of Arizona broadcast advertising, holiday commercials included. The branding is registered and defended: Goldberg & Osborne®, The Injury Lawyers®, 1-800-The-Eagle®, and the Eagle Logo® all appear as marks of Goldberg & Osborne LLP on the firm’s materials. For Spanish-speaking Arizonans, the firm operates a parallel identity — 1-800-EL-AGUILA — staffed by Spanish-speaking assistants, an accessibility commitment that dates back decades on the firm’s own pages.
Longevity alone does not make an institution; recognizability plus continuity does. The firm’s scholarship page describes Goldberg & Osborne and its Eagle as having become an Arizona institution since the 1989 founding — a self-description, certainly, but one that thirty-seven years of continuous statewide practice, a leadership bench promoted from within, and a judicial appointment out of its own ranks (Section VI) do a great deal to earn.
II. From One Office to a Statewide Wingspan
Goldberg & Osborne today reports sixteen offices across Arizona — a network the firm summarizes as running “from Kingman to Sierra Vista.” The map on its site names locations in East Phoenix and North Central Phoenix; Mesa in the East Valley; Glendale and Westgate in the West Valley; Casa Grande; two Tucson offices and Sierra Vista in the south; Flagstaff and Prescott Valley in the north; and Kingman, Lake Havasu City, and Bullhead City along the Colorado River. Few Arizona plaintiffs’ firms of any kind maintain staffed offices in Mohave County river towns and in Cochise County; the Eagle has both.
The service model the firm describes is built for that geography. Clients work with an attorney and a dedicated support team, and the firm’s published intake promise extends beyond the legal claim itself: helping injured clients find doctors, organizing medical bills, and handling property-damage claims while the injury case proceeds. Phone lines are answered around the clock, case reviews are free, and — as with essentially all reputable plaintiffs’ practices — no fee is charged unless the case is settled or won. When the defendant and insurer will not resolve a claim, the firm’s dedicated litigation teams in Phoenix and Tucson take the case to court.
The firm also states that it has formed associations with law firms across the United States, which is how a regional Arizona brand comes to appear in national mass-tort dockets — from the defective-supplement multidistrict litigation of the 1990s to present-day Camp Lejeune water-contamination claims.
III. A Practice Devoted Exclusively to the Injured
Goldberg & Osborne publishes a practice list that is broad within a deliberately narrow lane: the firm limits itself to plaintiffs’ personal injury work, serving Arizonans as a Phoenix car accident attorney and Arizona dog bite lawyer among its core roles. Its case types span car, truck, motorcycle, bus, boat, and plane accidents; bicycle and pedestrian collisions; dog bites; slip-and-fall and other premises claims; workers’ compensation; and nursing-home abuse and neglect — the firm also serves as a nursing home abuse lawyer for Arizona families in that last category.
Two concentrations stand out in the firm’s own published results. The first is birth injury and medical negligence — the firm’s work as a cerebral palsy lawyer in Arizona is prominent in its published results: of the fifteen representative results on the firm’s site, four involve cerebral palsy — including a $3.0 million recovery in a failure-to-diagnose matter — and a fifth is a $3.6 million brain-injury medical malpractice recovery. Co-founder John Osborne, whose own career began in medical-malpractice defense in the 1980s before he joined the plaintiffs’ bar in 1985, is described in his firm biography as managing the firm’s medical malpractice caseload overall. The second concentration is insurance-facing litigation: the firm’s second-largest published result, $4.0 million, arose from an auto insurer’s bad-faith abandonment of its own insured, and the firm’s most consequential appellate work (Section IV) is an Arizona Supreme Court insurance decision that still shapes how coverage disputes are argued in this state.
At the other end of the docket, the firm’s mass-tort lineage runs from the L-Tryptophan multidistrict litigation of the 1990s — which Osborne’s biography states he personally directed for the firm against manufacturer Showa Denko — through hundreds of federal MDL matters since, to current preparation of Roundup cases against Monsanto and Bayer and intake of Camp Lejeune claims. It is an unusual span: a firm equally at home with a Bullhead City fender-bender and a federal products docket.
IV. The Founder’s Case Files: John Osborne
John Osborne — Stanford honors graduate, University of Texas at Austin JD, fluent Spanish speaker, and one of the two names on the door — has served as the firm’s Senior Counsel since 2021, continuing an active litigation practice with a two-attorney team. He is AV Preeminent rated by Martindale-Hubbell, the directory’s highest peer-review rating for legal ability and ethics, and he is one of the firm’s two State Bar of Arizona certified specialists in Personal Injury and Wrongful Death Litigation. He is a past president of the Arizona Trial Lawyers Association and of the Tucson chapter of the American Board of Trial Advocates, and is admitted to practice before courts up to and including the United States Supreme Court.
His firm biography reads like a survey course in Arizona tort practice. In Yniguez v. DaimlerChrysler, tried to a jury in Nogales, the award totaled $6.2 million before application of comparative fault and more than $3 million after. In Rosser v. Greenehaven Development, a jury returned a verdict exceeding $1 million for the family of a young boy who asphyxiated in a northern-Arizona sand pit — described by the firm as one of the largest civil verdicts in that region — a matter that also appears on the firm’s published results list. His product-liability practice against major manufacturers, including Bridgestone/Firestone, Yokohama, Ford, and General Motors, has produced confidential settlements, among them Harlow v. DaimlerChrysler, resolved days before trial in the Eastern District of Texas.
The appellate entry matters beyond the firm. In Philadelphia Indemnity Insurance Co. v. Barerra, 200 Ariz. 9 (2001), the Arizona Supreme Court, sitting en banc, vacated the court of appeals’ opinion, reversed the trial court’s judgment, and held that a driving-under-the-influence exclusion in supplemental liability insurance sold with a car rental violated Arizona’s reasonable-expectations doctrine — coverage the renter could reasonably have expected, and a significant application of that doctrine in the insurance context. The opinion’s own counsel listing confirms that Goldberg & Osborne, through John Osborne, represented the prevailing appellants before the supreme court; Osborne’s biography lists the case as an example of his appellate work securing hundreds of thousands of dollars in additional benefits for his clients from an insurer that had denied coverage.
Away from the docket, Osborne is a pilot and past president of the Arizona chapter of the Flying Samaritans, a volunteer organization operating free medical clinics in Mexico, where he serves as both pilot and Spanish interpreter — and, closer to home, a longtime AYSO youth-soccer referee.
V. The Second Generation: Settel, Chancellor, Kamin
Institutions are tested at succession. Goldberg & Osborne’s answer was to promote from within: all three of today’s managing partners joined the firm in the 1990s, and their combined tenure at the Eagle now approaches ninety years.
Douglas Settel has practiced plaintiffs’ personal injury law at the firm since graduating from DePaul University College of Law in 1998, and has spent more than two decades serving accident victims in the East Valley. He has been a member of the State Bar of Arizona since 1998 and admitted to the U.S. District Court for the District of Arizona since 2004, with memberships in the American Bar Association, the American Association for Justice, the Arizona Association for Justice, and the Maricopa County Bar Association.
Page Chancellor joined the firm in 1994, two years after earning her JD from the University of Arizona and completing a judicial clerkship with the Navajo County Superior Court in Holbrook. Admitted in Arizona in 1992 and California in 1993, and before the Ninth Circuit — where her firm biography notes she has argued successfully — Chancellor devotes her practice to large catastrophic matters involving defective products, wrongful death, and catastrophic injury, with settlements and verdicts exceeding $1 million. Inside the firm she oversees policies, procedures, and staff training; outside it, she previously chaired — and still sits on — the State Bar of Arizona’s Personal Injury and Wrongful Death Specialization Advisory Commission, the very body that stewards the certified-specialist credential two of her colleagues hold. Her civic résumé is equally developed: past president of the Tucson Zoological Society, board service with Ben’s Bells, capital-campaign chair for the Girl Scouts of Southern Arizona, and recognition as Southern Arizona’s Volunteer Philanthropist in 2019.
Marc Kamin, a Toronto native and Gonzaga Law graduate who spent three years in criminal practice before joining the firm’s litigation department in 1998, became managing attorney of the firm’s Metro Center office in 2002, added the Glendale office at its 2008 opening, took over the Northern Arizona offices in Prescott Valley and Flagstaff in 2014, and was named partner in 2021 — the same year Osborne transitioned to Senior Counsel. His wife, Tiffany Kamin, is also a personal injury attorney at the firm.
Below the partnership, the current directory lists district managing attorneys Michael Moldoveanu, Alejandro Gonzales (Tucson), and Boone Cragun; Tucson litigation attorneys William Bacon and John A. Musacchio under Tucson Litigation Manager Lisa Kimmel — the firm’s other certified specialist in Personal Injury and Wrongful Death; and office-based attorneys Daniel De Julio (Phoenix Arcadia), Tyler Sankey (Thunderbird), Ben D’Aniello (Glendale), Cole Kamin (Phoenix), and Troy Landry (Mesa).
VI. When the Bench Comes Calling
Perhaps the most objective third-party validation a law firm can receive is a governor reaching into its ranks for a judge. On March 7, 2017, Governor Doug Ducey appointed Daniel Gregory (Greg) Sakall — a Goldberg & Osborne attorney since 2004, practicing from the Tucson and Sierra Vista offices in tort and insurance law — to the Pima County Superior Court, filling the vacancy created by Judge Carmine Cornelio’s retirement. The Governor’s announcement praised Sakall as “an intelligent and impressive litigator” and singled out his thirteen years as an adjunct professor at the University of Arizona College of Law, maintained alongside a busy practice. Sakall, who graduated summa cum laude from Hillsdale College and summa cum laude and Order of the Coif from Arizona Law, had clerked for two federal district judges in Tucson before joining the firm. Pima County voters retained Judge Sakall in November 2024 with 72.8 percent of the vote.
REPRESENTATIVE RESULTS — AS PUBLISHED BY THE FIRM
PAST-RESULTS DISCLAIMER: Every case is different, and results depend on each matter’s specific facts and circumstances. Prior results do not guarantee or predict a similar outcome. Figures on this page are reported by Goldberg & Osborne on its own published materials; amounts may reflect gross recoveries before fees, costs, and liens.
| RECOVERY | MATTER, AS DESCRIBED BY GOLDBERG & OSBORNE |
|---|---|
| $4.5 million | Settlement for catastrophic injuries / wrongful death |
| $4.0 million | Settlement after an auto insurance carrier abandoned its insured in bad faith |
| $3.6 million | Brain injury — medical malpractice |
| $3.0 million | Cerebral palsy resulting from doctors’ failure to diagnose |
| $2.2 million | Cerebral palsy — birth injury claim |
| $1.75 million | Trucking case resulting in an injury and a death |
| $1.7 million | Cerebral palsy — birth injury claim |
| $1.5 million | Cerebral palsy — birth injury claim |
| $1.15 million | Motor-vehicle accident; plaintiff sustained permanent brain injuries |
| $1.0 million | Child injured as a result of a fall |
| $1.0 million | Gas-leak personal injury settlement |
| $1.0 million | Civil verdict for a child who asphyxiated in a sand pit |
| $1 million+ | Settlement after a drunken driver struck and killed a bicyclist |
| $1 million+ | Motorcycle accident resulting in multiple fractures and future care needs |
| $950,000+ | Accident with a semi-truck causing a traumatic brain injury |
REPEATED FOR EMPHASIS — PAST-RESULTS DISCLAIMER: Every case is different, and results depend on each matter’s specific facts and circumstances. Prior results do not guarantee or predict a similar outcome. Figures on this page are reported by Goldberg & Osborne on its own published materials; amounts may reflect gross recoveries before fees, costs, and liens.
VII. The Client Voice: Goldberg & Osborne Reviews
Goldberg & Osborne publishes a rotating carousel of attributed client reviews on its site and reports more than 2,000 five-star Google reviews. The pattern across Goldberg & Osborne reviews is consistent and specific: clients name their legal teams, not just the brand. A reviewer identified as Moni A. describes the handling of her mother’s collision case by legal assistant Rocio and attorney Bill Bacon — a member of the firm’s Tucson litigation team — writing that Bacon “fought hard with the insurance company” and reduced his own fees so her mother could be more fully compensated. A reviewer identified as David K. credits Matt Allen and his assistant Judy with settling his case faster, and for more, than he expected. Britney L. names Mike and Suzanne of the Bullhead City office; Charle S. praises the transparency and communication of the intake and care team; Andres C. calls the outcome of his case favorable and the advice excellent; Stephanie C. writes that the firm let her focus on her health while it handled everything else; and Nicole S. and Andy M. describe the experience as professional and fully informative from start to finish. The volume and specificity of Goldberg & Osborne reviews — clients naming individual staff by name, office by office — is itself a data point about service consistency across sixteen locations.
VIII. Community Involvement
The firm’s flagship public-safety program is the Arizona Don’t Text and Drive Scholarship: a $1,000 award, given twice a year to an Arizona resident attending college or trade school, entered by taking a pledge not to text and drive. The mechanism is the message — entrants may re-pledge monthly, by design, so the reminder recurs — and the counter on the firm’s site records more than 42,000 all-time pledges. Recipients published by the firm span the state’s institutions, from Arizona State University and the University of Arizona to Grand Canyon University, Western Governors University, Midwestern University in Glendale, and Pima Community College; the firm announced University of Phoenix student Anthony Esparza as a 2022 winner.
The firm’s community footprint also shows up in person. Its blog documents a South Phoenix open house offering free injury-law guidance and free food to the South Mountain community, and a 2017 session in which Page Chancellor — then a management attorney, today a managing partner — spoke with teens in a disability workforce-transition program at Tucson’s Intermountain Academy. Individually, the partners’ commitments run deep: Chancellor’s philanthropy is catalogued in Section V; Osborne flies volunteer medical missions to Mexico with the Flying Samaritans; and Kamin’s charitable work has included Habitat for Humanity, Big Brothers, Icemen That Care, the Maricopa County Courthouse Experience, and the Tanner Catalano Foundation.
IX. Credentials & Recognition
The firm’s most durable credential is regulatory rather than promotional: two of its attorneys, Lisa Kimmel and John Osborne, are certified specialists in Personal Injury and Wrongful Death Litigation, a designation conferred by the State Bar of Arizona’s Board of Legal Specialization on attorneys who demonstrate substantial trial experience, pass a written examination, and clear peer review by opposing counsel and judges. Osborne additionally holds Martindale-Hubbell’s AV Preeminent peer rating and, per the firm, was selected to the Super Lawyers list in 2021 and in ten prior years; district managing attorney Michael Moldoveanu was named a Super Lawyers Rising Star in 2021, a distinction limited to no more than 2.5 percent of a state’s attorneys.
At the firm level, readers of AZ Big Media’s annual Ranking Arizona “Best of Arizona Business” poll have voted Goldberg & Osborne the #1 personal injury law firm in Arizona every year from 2021 through 2026, per the firm’s own recognition page. In 2021, Expertise.com distinguished three of the firm’s offices in its scored local rankings. And in the category of recognition no marketing budget can buy, the firm counts a sitting Superior Court judge among its alumni (Section VI) and a managing partner who has helped govern the State Bar’s own specialization credential (Section V).
X. The Arizona Legal Backdrop
Readers weighing an Arizona injury claim confront a handful of statutes that shape every case this firm — or any Arizona plaintiffs’ firm — handles. Most personal injury and wrongful death actions must be filed within two years under A.R.S. § 12-542. Claims against public entities and employees run on a far shorter clock: a notice of claim must be served within 180 days under A.R.S. § 12-821.01, and suit filed within one year under A.R.S. § 12-821. Arizona is a pure comparative negligence state under A.R.S. § 12-2505, so an injured person’s recovery is reduced — but not barred — by their own percentage of fault. For minors and legally incapacitated persons, A.R.S. § 12-502 tolls limitations periods, a provision of particular consequence in the birth-injury matters that feature prominently in this firm’s results.
Two practice-specific regimes round out the picture. Medical malpractice claims — including the cerebral-palsy and failure-to-diagnose matters described above — require early expert support: A.R.S. § 12-2603 obligates a claimant to certify whether expert testimony is needed and, if so, to serve a preliminary expert opinion affidavit, and A.R.S. § 12-2604 sets strict qualification standards for the testifying expert. Dog-bite victims benefit from strict liability under A.R.S. § 11-1025, which dispenses with proof of the owner’s negligence, though the statutory claim is subject to a shorter limitations period than common-law negligence — a trap for the unwary that makes early legal consultation valuable. Finally, Arizona insurance-coverage disputes are argued in the shadow of Arizona’s reasonable-expectations doctrine — and one of its significant applications, Philadelphia Indemnity Insurance Co. v. Barerra, 200 Ariz. 9 (2001), is an appeal this firm’s co-founder prosecuted successfully on behalf of his clients.
XI. The Awesome Attorneys Assessment
Every market has one firm whose name outgrows its category — the practice that non-lawyers can summon from a jingle, a billboard, a phone number. In Arizona injury law, that firm is Goldberg & Osborne, and the interesting discovery of this profile is how much verifiable substance sits underneath the famous branding. The specialization credentials are real and conferred by the State Bar itself. The appellate legacy is real and citable in the official reports. The succession is real: a leadership trio with three decades apiece at the firm, one of whom helps govern the very credential that distinguishes her colleagues. The bench endorsement is as real as it gets — a governor’s appointment and a 72.8 percent voter retention.
Prospective clients should weigh fit as always. A sixteen-office, high-volume statewide practice offers reach, infrastructure, and around-the-clock accessibility that boutiques cannot match; families with the most complex catastrophic matters will note that the firm routes those cases to its senior-most trial lawyers, including a certified-specialist co-founder who still tries them. What the record before us shows is a thirty-seven-year institution that has kept its founding promise legible: the client gets a named lawyer and a named advocate, the Eagle takes the fight to the insurer, and the firm’s own results page — disclaimers and all — is left to do the talking.
XII. Methodology & Sources
This profile was researched and written independently by Awesome Attorneys in July 2026 without the participation, sponsorship, or payment of Goldberg & Osborne LLP. Primary sources: the firm’s live website 1800theeagle.com (home, About, attorney directory and individual biographies of John Osborne and managing partners Settel, Chancellor, and Kamin; Results; scholarship page; Spanish-language page /abogados/; firm-news posts) and the firm-authored profile on its Justia subdomain. External verification: Office of the Arizona Governor press release of March 7, 2017 (Sakall appointment); contemporaneous coverage by the Tucson Sentinel, Arizona Daily Independent, and AZPM; Ballotpedia (2024 judicial retention); University of Arizona Law faculty page; the published opinion in Philadelphia Indemnity Insurance Co. v. Barerra, 200 Ariz. 9, 21 P.3d 395 (2001), including its counsel-of-record listing; and the Arizona Legislature’s online Revised Statutes (azleg.gov), against which every statute cited in Section X was verified verbatim on July 6, 2026. The firm’s current location pages (Tucson, Glendale) were consulted for practice-scope and aggregate-figure confirmation. All dollar figures, case counts, review counts, and award claims are attributed to the firm’s own published materials unless a public-record source is identified; where the firm’s own pages conflict, this article follows the most recently modified page and discloses the conflict in an editor note. Research date: July 6, 2026.
Publisher Disclosure & Independence Notice
This profile is an independent editorial article published by Awesome Attorneys. Awesome Attorneys does not endorse, recommend, or warrant any lawyer or law firm profiled on this site, and inclusion in this series is not paid placement. “Awesome Attorneys” is a brand name only; it is not a rating, ranking, or claim that any profiled firm is superior in any legal category.
Awesome Attorneys maintains a separate attorney directory. Only listings there marked “Sponsored” or “Ad” reflect a paid or sponsored relationship with Awesome Attorneys; this editorial profile is not such a listing.
Facts, figures, and claims in this profile were independently researched from public sources as described in the Methodology & Sources section and are current only as of the research date; they are subject to change without notice, and readers should confirm any detail directly with the firm before relying on it. This notice supplements, and does not replace, the To Our Readers notice at the top of this article.