A NOTE TO READERS. This profile was researched and written independently by Awesome Attorneys’ editorial team. Amara & Associates did not pay for, request, or review this article prior to publication, and placement on Awesome Attorneys’ editorial pages cannot be purchased. Nothing in this article is legal advice, and reading it does not create an attorney–client relationship. Past results do not guarantee, warrant, or predict the outcome of any future case.
At a Glance
| Firm | Amara & Associates |
| Office | 2 N. Central Ave., Ste. 1936, Phoenix, AZ 85004 |
| Founder | Amara Edblad — University of Southern California (double major, History and Cinema Production, 2008); Arizona State University Sandra Day O’Connor College of Law (J.D., 2011) |
| Practice focus | Personal injury exclusively since 2012 — approximately 97% general personal injury, with slip-and-fall and medical malpractice rounding out the caseload |
| Professional service | Member at Large, Small Firm and Sole Practitioners Board of the State Bar of Arizona; Treasurer, Young Lawyers Division of the State Bar of Arizona |
| Fee structure | Contingency, one-third of the bodily injury recovery; firm states it handles property damage claims at no charge and does not take a fee on MedPay coverage |
| Contact | azinjuryattorney.com · (623) 471-8881 |
From Cambridge and the LSE to a Phoenix Injury Practice
Amara Edblad’s path to personal injury law ran through an unusually academic detour: after graduating from USC as a Renaissance Scholar with a double major in History and Cinema Production in 2008, she attended a summer program at Cambridge University in England, followed by a year-long program at the London School of Economics studying history and law. She returned to her hometown of Phoenix to attend Arizona State University’s Sandra Day O’Connor College of Law, earning her J.D. in 2011.
She joined Pincus & Associates in 2012 and worked her way up to Managing Attorney of the firm’s Northwest Phoenix office, a role she held for five years, followed by more than three years as Regional Managing Attorney across Pincus & Associates and Pincus Law Firm. She has practiced personal injury law exclusively in Arizona since 2012 and founded Amara & Associates after leaving Pincus, bringing her existing client relationships and reputation with her — several online reviews specifically describe following her from the earlier firm.
Practice Areas
The firm’s docket is concentrated almost entirely in general personal injury — car accidents, dog bites, brain injury, construction accidents, and motorcycle accidents — with slip-and-fall and medical malpractice work rounding out the caseload. Edblad’s stated approach is to handle every aspect of a case in-house, from property damage claims through subrogation and litigation, rather than outsourcing pieces of the file.
Track Record
The firm reports handling roughly 2,500 cases over Edblad’s 13 years of practice, with contingency fees generally at one-third of the bodily injury recovery. Awesome Attorneys did not locate a published, itemized verdicts-and-settlements ledger with individual case dollar figures as of the research date.
ABOUT THESE RESULTS. Case-volume figures above are drawn from the firm’s own published materials and have not been independently confirmed. Past results do not guarantee, warrant, or predict the outcome of any future case; every matter turns on its own facts and law.
In Clients’ Words
Client reviews on the firm’s own site and on Attorney at Law’s directory are detailed and specific: one reviewer described Edblad’s team as providing “direct, perfect customer service” with “integrity to the highest level.” Another, who had worked with Edblad at her prior firm, wrote that they followed her specifically to her new practice after her departure, adding that the old firm “really went downhill” without her. A third called the team “efficient” with “exceptional customer service.”
Beyond the Courtroom
Edblad serves as a Member at Large of the State Bar of Arizona’s Small Firm and Sole Practitioners Board and as Treasurer of the State Bar’s Young Lawyers Division, alongside standing membership in Phi Alpha Delta and the Maricopa County Bar Association.
Recognition
Edblad has received several marketing-program awards worth naming directly as such rather than treating as peer-reviewed credentials: “Top Litigator of the Year” from the American Institute of Trial Lawyers, “Nationally Ranked Top 10 Attorney” from the National Academy of Personal Injury Attorneys, and recognition from Lawyers of Distinction. Her “Top 40 Under 40 – Civil Plaintiff” honor from the National Trial Lawyers (2019) carries a peer-nomination component closer to genuine peer review. Awesome Attorneys did not locate a State Bar of Arizona Board of Legal Specialization certification for this attorney.
Arizona Legal Backdrop
| A.R.S. § 12-542 | Two-year statute of limitations for personal injury and wrongful death claims |
| A.R.S. § 12-821.01 | 180-day notice of claim requirement before suing a public entity or employee |
| A.R.S. § 12-821 | One-year statute of limitations for suits against public entities |
| A.R.S. § 12-2505 | Arizona’s pure comparative negligence rule |
| A.R.S. § 12-502 | Tolling of limitations periods for minors and persons under a legal disability |
The Awesome Attorneys Assessment
Amara Edblad’s unusual academic background, more than a decade of exclusively plaintiff-side practice, and genuine State Bar committee service (Small Firm and Sole Practitioners Board, Young Lawyers Division Treasurer) give this profile real substance. The reviews describing clients who deliberately followed her from her prior firm are a notable, specific signal of client loyalty rather than generic praise.
The honest caveat: several of the firm’s marketing awards are pay-to-play recognition programs rather than peer-reviewed credentials, and this series treats that distinction as important; readers should weight the Small Firm and Sole Practitioners Board service and the National Trial Lawyers recognition more heavily than the trade-publication awards. No Board of Legal Specialization certification or itemized results ledger was located.
Methodology & Sourcing
This profile was researched using azinjuryattorney.com (firm site, Amara Edblad attorney biography), Justia, Avvo, Lawyers of Distinction, Attorney at Law Magazine, and LinkedIn. All statutory citations were checked against the Arizona Revised Statutes as published by the Arizona State Legislature. No compensation was sought or received from the firm, and the firm was not contacted prior to publication of this profile.
Publisher Disclosure & Independence Notice
This profile is an independent editorial article published by Awesome Attorneys. Awesome Attorneys does not endorse, recommend, or warrant any lawyer or law firm profiled on this site, and inclusion in this series is not paid placement. “Awesome Attorneys” is a brand name only; it is not a rating, ranking, or claim that any profiled firm is superior in any legal category. Awesome Attorneys maintains a separate attorney directory; only listings there marked “Sponsored” or “Ad” reflect a paid relationship. Facts in this profile are current only as of the research date and are subject to change; readers should confirm any detail directly with the firm.