Attorney Advertising. This profile is independent editorial content produced by Awesome Attorneys and is not a paid placement. Nothing in this article constitutes legal advice or creates an attorney-client relationship. See our Methodology and Publisher Disclosure below.

The Macon Law Firm: The San Antonio Patent Litigator Behind a $170 Million Verdict The National Law Journal Called One of the Nation’s Largest

In 2002, R. Laurence “Larry” Macon tried an antitrust case for a San Antonio medical technology company against a larger competitor and won a $170 million verdict, to be trebled — a result The National Law Journal identified as the third-largest verdict in the United States that year. Best Lawyers has since named him its San Antonio “Lawyer of the Year” in Intellectual Property Law three separate times and in Patent Law twice.

Origin and Background

The Macon Law Firm is located at 750 Rittiman Road, San Antonio, TX 78209, confirmed through the firm’s own website. R. Laurence Macon received his Bachelor of Arts in American Studies from Yale University in 1967 and his Juris Doctor with honors from the University of Texas School of Law in 1970, where he was a member of the Order of the Coif and Phi Delta Phi. He is board certified in both Civil Trial Law and Civil Appellate Law by the Texas Board of Legal Specialization, and separately board certified in Civil Trial Advocacy by the National Board of Trial Advocacy. He is a member of the Texas and Georgia bars and has more than 30 years of first-chair trial experience, having tried more than 100 jury cases in state and federal court and in national and international arbitration.

Practice Concentration

Macon’s practice covers antitrust and competition litigation, patent litigation, trade secret litigation, and complex commercial and bet-the-company litigation, with particular depth in telecommunications, media and technology, health care and life sciences, and energy sector disputes. See this San Antonio Intellectual Property directory for how this litigation-only solo practice compares to prosecution-focused boutiques and large-firm satellite offices also serving Bexar County.

Notable Work / Track Record

Macon’s published case history includes named, independently reported outcomes: in a 2002 antitrust suit for a medical technology company against a larger competitor in federal court in San Antonio, he obtained a $170 million verdict, to be trebled, which The National Law Journal identified as the third-largest verdict in the United States that year; in a 1994 patent infringement case for a medical device company, he obtained what Texas Lawyer reported as the largest settlement ever entered in the Western District of Texas at that time; and in a trade secret theft case defending an international electronics and telecommunications conglomerate against a $1 billion damages claim in Dallas state court, the case settled during jury trial after the Texas Supreme Court rejected the plaintiffs’ attempt to depose top executives, a result reported by Texas Lawyer and reflected in the published opinion In re Alcatel USA, Inc., 11 S.W.3d 173 (Tex. 2000). He has also represented a nationwide class of hospitals and nursing homes in an antitrust suit against the nation’s largest hospital bed manufacturer that Modern Healthcare identified in 2006 as the sixth-largest antitrust settlement on record at that time.

Client Voice

Awesome Attorneys did not identify a published set of itemized, attributed client reviews for Macon across major consumer review platforms, consistent with a litigation-only practice built on institutional and referral reputation rather than direct-to-consumer marketing. His most substantial independent validation comes from sustained, multi-decade peer recognition rather than platform review volume.

Beyond the Courtroom

Macon was selected as one of 125 Extraordinary Texas Exes by The Alcalde, the University of Texas alumni magazine, in 2010. Separately from his legal career, he broke the Guinness World Record for most marathons run in one year by a man five separate times and is recorded as the first American to complete 2,000 marathons in a lifetime.

Recognition for This San Antonio IP Litigator

Awesome Attorneys did not identify Texas Board of Legal Specialization certification for Macon in intellectual property law specifically, and separately notes that TBLS does not currently certify a distinct intellectual property specialty in Texas at all — his TBLS certifications are in Civil Trial Law and Civil Appellate Law. Within that framework, Macon has been listed in Best Lawyers in America’s Intellectual Property Law and Patent Law categories every year from 2011 to 2018, and was named Best Lawyers’ San Antonio “Lawyer of the Year” in Intellectual Property Law in 2012, 2015, and 2017, and in Patent Law in 2014 and 2016 — a peer-reviewed distinction awarded to a single attorney per category per market, not a purchased marketing-program listing. He was also recognized as a Top 50 Texas Super Lawyer in Central/West Texas from 2003 to 2018.

Texas Legal Backdrop

Trade secret claims like the one Macon defended in the Alcatel litigation are governed by Texas trade secret law, and the Texas Supreme Court’s ruling in that case specifically addressed the limits on deposing high-level corporate executives during discovery. Patent infringement suits proceed under federal law in federal district court, with the Western District of Texas — where Macon obtained what was then reported as the district’s largest-ever patent settlement — historically one of the nation’s most active patent litigation venues. None of this is legal advice; a specific antitrust, patent, or trade secret matter should be evaluated by a licensed attorney based on the actual facts involved.

Awesome Attorneys Assessment

Larry Macon’s clearest differentiator is a nearly unmatched public record of specific, independently reported case outcomes — a $170 million verdict identified as a top-three national verdict in its year, a district-record patent settlement, and a Texas Supreme Court case bearing his client’s name — paired with recurring “Lawyer of the Year” recognition specifically in intellectual property and patent law. The honest trade-off is that, as a solo litigation practice built on decades of institutional reputation, Awesome Attorneys did not identify a published base of consumer-style client reviews, and cases of this scale and complexity are unlikely to be a fit for smaller, lower-stakes matters. For a San Antonio company facing high-stakes patent, antitrust, or trade secret litigation who wants an attorney with a specific, verifiable, top-tier trial record, that combination is a reasonable basis for a shortlist.

Methodology and Sourcing

This profile was researched from The Macon Law Firm’s own website (attorney biography, representative matters, and awards pages), the published Texas Supreme Court opinion In re Alcatel USA, Inc., and Super Lawyers’ attorney and firm directory listings.

Publisher Disclosure and Independence Notice

Awesome Attorneys is an independent legal directory and editorial publication. This profile was not paid for, commissioned, or reviewed by R. Laurence Macon or The Macon Law Firm prior to publication. Awesome Attorneys may in the future offer sponsored placement products to attorneys and firms, including this one, but sponsorship has no bearing on the editorial content, inclusion, or findings of this profile.