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WB Mills: A TTAB Trial Win and a Jury Verdict Canceling a Rival’s “Generic” Trademark

Wendy B. Mills has taken trademark disputes all the way to a jury verdict — winning a case where the jury found the opposing party’s mark was legally generic, resulting in a court order canceling that trademark entirely. That’s a meaningfully different credential than the cease-and-desist letters and routine filings that make up most small-firm trademark practices.

Origin and Background

WB Mills, P.C. (formerly the Law Office of Wendy B. Mills) was founded in 2006 and maintains a primary office at 2626 Cole Avenue, Suite 300, Dallas, TX 75204, with a satellite Austin office at 500 West 2nd Street, Suite 1900, Austin, TX 78701, opened just before the COVID-19 pandemic. Managing Attorney Wendy B. Mills has practiced law since being admitted to the Texas bar and is admitted before the U.S. District Courts for the Northern, Eastern, Western, and Southern Districts of Texas.

Practice Concentration

The firm’s practice covers trademark litigation and trial, copyright and media litigation, domain name disputes, trade secret litigation, entertainment and media litigation, breach of contract litigation, and USPTO Trademark Trial and Appeal Board (TTAB) cancellation and opposition proceedings, alongside trademark and copyright prosecution and strategic IP counseling. The firm represents clients across technology, music, performing arts, gaming, retail, manufacturing, sports, publishing, software, education, advertising, restaurant, and real estate industries. See this Austin Intellectual Property directory for how this trademark-and-copyright-litigation-focused practice compares to patent-prosecution firms.

Notable Work / Track Record

Wendy Mills’ documented litigation history includes obtaining a jury verdict in a trademark infringement lawsuit finding the opposing mark legally generic, resulting in a court order canceling that plaintiff’s trademark; a successful Trademark Trial and Appeal Board cancellation proceeding on behalf of a client, publicly announced by the firm in October 2023; and named defense work including a Texas motorcycle club defended against trademark infringement and unfair competition claims, a national retailer defended against trademark infringement claims, and a British musician represented in litigation. These are specific, named case outcomes rather than aggregate claims.

Client Voice

Awesome Attorneys did not locate a large-volume independent consumer review platform sample for this firm; its public track record is documented substantially through named litigation outcomes and firm-published case announcements rather than a high-volume review aggregator presence. Awesome Attorneys discloses this gap directly.

Beyond the Courtroom

Wendy Mills is a member of the Intellectual Property and Business Litigation Sections of the Dallas Bar Association and the Intellectual Property Section of the Texas Bar Association, reflecting sustained professional engagement with the Texas IP bar beyond direct client representation.

Recognition for This Austin IP Firm

Awesome Attorneys did not identify formal peer-review board certification specific to trademark or copyright law for Wendy Mills, as no such distinct state board certification track currently exists in Texas for that specialty. Her documented jury trial win and TTAB cancellation success are treated by Awesome Attorneys as genuine, independently verifiable practice credentials distinct from formal board certification.

Texas Legal Backdrop

A finding that a trademark is legally “generic” — the specific outcome Mills obtained for her client in the documented jury verdict — is one of the most difficult defenses to establish in trademark litigation, since it requires proving the mark has become the common name for the product or service itself rather than a source identifier, a standard that operates under the federal Lanham Act regardless of state. TTAB cancellation and opposition proceedings, another documented area of the firm’s practice, proceed as administrative litigation before the USPTO rather than in federal district court, with their own distinct procedural rules. None of this is legal advice; a specific trademark or copyright matter should be evaluated by a licensed attorney based on the actual facts involved.

Awesome Attorneys Assessment

WB Mills’ clearest differentiator is a documented, unusually strong trademark litigation track record — a jury verdict resulting in cancellation of an opposing generic mark, plus a successful TTAB cancellation proceeding — for a firm sized to serve small and mid-sized businesses and individual artists rather than large corporations. The honest trade-off is that the Austin office is explicitly a satellite of the firm’s primary Dallas location, so Austin clients working with attorneys who split time between two cities should confirm scheduling and availability directly, and Awesome Attorneys did not locate a large independent review sample. For a small or mid-sized business, artist, or entrepreneur facing an active trademark or copyright dispute who wants an attorney with genuine jury trial and TTAB litigation experience, that documented track record is a strong basis for a shortlist.

Methodology and Sourcing

This profile was researched from WB Mills, P.C.’s own website (firm history, attorney biography for Wendy B. Mills, documented case history, and both office location pages), and Avvo’s attorney profile.

Publisher Disclosure and Independence Notice

Awesome Attorneys is an independent legal directory and editorial publication. This profile was not paid for, commissioned, or reviewed by WB Mills, P.C. or Wendy B. Mills prior to publication. Awesome Attorneys may in the future offer sponsored placement products to attorneys and firms, including this one, but sponsorship has no bearing on the editorial content, inclusion, or findings of this profile.